Archos is releasing the G9 tablets worldwide in the coming weeks, scheduled for global release by the end of September. Here are the official $ USD prices:
For the confirmation if 8GB 1Ghz versions have 512MB RAM and 16GB and 250GB 1.5Ghz versions have 1GB RAM, you have to wait another few days or weeks for Archos to give us an official confirmation on the RAM capacity. As far as I understand, they may still be testing out the different types of RAM and capacities based on the latest Honeycomb 3.2 software most optimized for the high memory bandwidth of the OMAP4460 processor, to determine which type and capacity of RAM to use. Though these 1.5Ghz tablets are probably right now coming out of those factories so Archos should be able to confirm this at any moment now. Let’s try again tomorrow and the day after, when the engineers are not on their week-end break and can give us an answer.
These cool new Archos tablets start at 249€ for the 8″ 8GB 1Ghz, 299€ for the 10.1″ 8GB 1Ghz device. Consider US prices do not include VAT so similar $249 to $299 starting price can perhaps be expected in the US, though the $ is weak at the moment so US prices might start at something closer to $299 and $349 (to be confirmed officially tomorrow). You get 1.5Ghz processor speed when you choose the 16GB or 250GB versions that are slightly more expensive. Also check back for my further videos tomorrow on the Archos G9 series, I will ask them about the performance and more.
Archos surely seems to dominate in terms of nearly every store in Hong Kong that sells tablets have a range of Archos Gen8 tablets for sale right there at prime shelf space, while very few have the iPad or Samsung Galaxy Tab for sale. It seems consumers and gadget retailers in Hong Kong Electronics Market regard Archos as great value, even as there might be cheaper “Archos Home Tablet” or “Arnova” grade tablets also being sold there, consumers who want high-end experience for low to mid-range pricing, still overwhelmingly choose the Archos tablets.
ABI Research recently speculated that Archos as being the third largest tablet maker worldwide in 2010. If Apple still has 85% in Q1 2011 and with 4.69 million iPads sold, that means Archos would have had to only sell 110 thousand tablets worldwide between January-March 2011 to remain at that 2% 2010 ABI Research speculative worldwide tablet market share.
My theory, Archos probably has more than 6% global tablet market share today
Archos officially released their Q1 earnings at 39€ Million ($56.7 Million) (up 158% from a year before), if an average Archos tablet is sold at $150 to retailers, that would mean Archos may have sold 378 thousand tablets between January and March 2011, that’s thus probably more than 6% worldwide tablet market share for Archos if Apple has 85%.
Another thing to consider, Archos can only have as much marketshare as it can afford to build for.
If you consider Apple may have about 80% tablet market share in Q1 2011, and Archos let’s say 8% in that same period, here are some of the differences between those two companies:
Archos has less than 150 employees mostly based in France, $56.7 Million Q1 2011 revenues, Market Capitalisation at $215,34 Million, probably has less than $20 Million in the bank to use for production enhancements, sales channels increase, marketing, manufacturing capacity increase, and R&D investments.
Apple has 49,400 employees (329x more than Archos) mostly based in the USA, $24.6 Billion Q1 2011 revenues (433x more than Archos), Market Capitalisation at $223,77 Billion (1039x more than Archos), probably has over $40 Billion in the bank to use for production enhancements (2000x more than Archos), sales channels increase, marketing, manufacturing capacity increase, and R&D investments.
This is why Archos has started today issuing a capital increase of upwards $43 Million, a call to their investors to invest more money in new Archos stock. If investors answer the call (by May 4th), Archos may triple their bank account size, thus having more money to spend on increasing production capacity, smoothing sales channels, optimizing software/hardware R&D efficiency, and may gear up for trying to reach upwards 24% global tablet marketshare by the end of the year.
Considering the many new entrants to the tablet market, including major ones like Asus, Acer, Dell, Toshiba, Lenovo, etc, it might be hard for a small company like Archos to reach 24% marketshare in such a rapidly growing market. But who knows, in my opinion, it’s mostly a matter of cash, investments and being able to provide the best value. While Archos may triple their sales having 3x more cash in the bank for tripling production capacity (considering they can easily sell everything that they make), that does not mean they would triple their marketshare if the tablet market at the same time more than doubles in size. They might go from 8% to 12%, something like that. And if the tablet market triples in size they could remain at 8% in a 3x larger market.
Here’s the Arnova 10 with capacitive touch screen and the RK2918 ARM Cortex-A8 processor. At around $229 MSRP it could possibly become one of the best value 10.1″ ARM Cortex-A8 capacitive tablets on the market. It’s thin, uses most of the nice design features of the Archos 101 Internet Tablet released in October 2010, but removes the kick-stand (to lower cost), replaces some of the metallic design features with plastics (to lower cost), removes HDMI output (I need to let them confirm this, perhaps that was just removed on the prototype). This device uses the new 1.2Ghz Rockchip processor, with 1080p video codecs support (possibly all codecs at up to over 30mbitps high profile playback), new better graphics performance, but most importantly, this awesome 10.1″ tablet may be sold around $229/229€ at retail MSRP (with capacitive and rk2918), and there is a good chance Rockchip should be getting access to the Honeycomb source code soon (comon Google, give it to them sooner rather than later! (I have no idea if Rockchip has Honeycomb yet or not, I will try to interview Rockchip again about Honeycomb at China Sourcing Fair tomorrow)).
Archos Technology (Shenzhen) Co Ltd has a big booth in the middle of the Shenzhen Electronics Fair, there is a lot of interest for Archos and Arnova products in the Chinese market and developing countries. They have of course invited me to their Shenzhen offices tomorrow where I will try to film some awesome behind the scenes videos for you showing how Archos makes things happen here in Shenzhen, I’ll try to film at their factories if possible.
Here is a world exclusive video unveiling of the new Arnova 10 entry-level 10.1” Android tablet:
This may become the world’s cheapest ARM Cortex-A8 1Ghz RK2918, 10.1” capacitive Android tablet on the market (I filmed an early pre-production prototype of it with capacitive/rk29 combo at CES here). Until about April, Arnova 10 is released now as a 10.1” resistive ARM9 600Mhz RK2818 tablet. The price remains $199 in the USA, 199€ in Europe (consider all European prices always include ~20% VAT). Look for a slightly different model number once the capacitive/rk29 version starts shipping. They will shift to it as soon as 10.1” capacitive and rk29 components are ready/stable and mass manufactured, the Chinese suppliers are working as fast as they can, this should be in a couple months.
Archos is the second largest tablet maker in France according to GfK sales numbers, having 22% market share, far in front of Samsung with 4%, 67% for iPad. Arnova is a new brand from Archos based in Hong Kong, that uses the design, manufacturing and distribution strengths of ARchos but will remain a separate brand for the cheaper $100-$200 Rockchip based devices (see the press release here). The idea here is to get these excellent valued Rockchip based designs to more people in Europe and the USA. But Arnova is also more extensively going to be promoted for developing countries as people there enjoy cheaper stuff. But people enjoy cheaper stuff everywhere.
Rockchip is doing excellent work optimizing cost in their entry level SoC designs, and are doing stable hardware optimizations with the latest versions of Android that can be adapted for the given ARM architectures that they use. Archos has probably been the top selling Rockchip maker thus far with the Archos 7 Home Tablet massively sold in every major electronics store in the USA and Europe these past 12 months (go check your local Staples, Best Buy, etc.. it’s probably there), and they plan to further extend that kind of reach with their new Arnova branding.
As it stands right now with Rockchip, Eclair is the furthest they can go for ARM9 RK2818 based devices (Donut for their older ARM9 RK2808 without graphics acceleration), and Gingerbread is the furthest they can go with ARM Cortex-A8 RK2918 based devices. But who knows, Google may announce tomorrow Honeycomb support for every popular ARM architecture used in any previously certified or not certified Android tablets out there, even including the cheapest Rockchip designs. I asked some Google people at MWC, including in my interview with Honeycomb designer Matias Duarte, they told me Honeycomb has no minimum hardware requirements, which hopefully also means other than opening Honeycomb source code for all to use, that Google will also allow for Google Marketplace on all devices without requiring stuff like compass/gps/3g, and hopefully Google also plans to dedicate resources to help all SoC platform makers and device maker with getting great and fully hardware optimized new firmwares with Honeycomb and Marketplaces onto all these cheaper devices as well (evt with Holographic UI effects disabled on low hardware specs).
$800 for a Honeycomb tablet is a lot of money for some people. Sure enough, the Dual-core ARM Cortex-A9 Tegra2 Honeycomb experience is awesome, but a lot of people prefer paying 4x less if they can get a decent ARM Cortex-A8 Honeycomb experience, if Google and companies like Arnova just allow consumers to have that choice.
Specs:
Price: $199 in USA, 199€ in Europe (consider all European prices always include ~20% VAT)
Capacity: 4GB (or 8GB) with MicroSD slot
OS: Android 2.1 Eclair (on RK2818), Gingerbread (on RK2918 version available ~April), Honeycomb? (depends on Google/Rockchip)
Display: 10.1″ 1024×600 touch screen (resistive now, capacitive version available ~April) , 16 million colors
Video playback (on current RK2818 model): H264 up to 720p 30fps 5mbitps, Mpeg4 30fps 2.5mbitps, RMVB up to 720p 30fps 2.5mbitps, in these extensions: .avi, .mp4, .mkv, .mov, .flv (RK2918 version available ~April may add 1080p and higher bitrates support)
Audio playback: mp3, wav, ape, ogg, flac
Photo: jpeg, bmp, gif, png
Interfaces: USB 2.0 Slave MSC, USB 2.0 Host MSC, MicroSD slot
Wireless: WiFi b/g
Other: built-in speaker, microphone, G-sensor, front-facing VGA camera
Battery runtime: TBC music, up to 6h video
Size: 272×152.3×13.5mm (10.7″x6″x0.5″)
Weight: 570gr (20.1oz)
As with the Arnova 10, this one also starts resistive/rk2818 for now, and becomes capacitive/rk2918 during the next couple of months, staying at $149 MSRP.
Specs:
Price: $149 in USA, 149€ in Europe (consider all European prices always include ~20% VAT)
Capacity: 4GB with MicroSD slot
OS: Android 2.1 Eclair (on RK2818), Gingerbread (on RK2918 version available ~April), Honeycomb? (depends on Google/Rockchip)
Display: 8″ 800×600 touch screen (resistive now, capacitive version available ~April) , 16 million colors
Video playback (on current RK2818 model): H264 up to 720p 30fps 5mbitps, Mpeg4 30fps 2.5mbitps, RMVB up to 720p 30fps 2.5mbitps, in these extensions: .avi, .mp4, .mkv, .mov, .flv (RK2918 version available ~April may add 1080p and higher bitrates support)
Audio playback: mp3, wav, ape, ogg, flac
Photo: jpeg, bmp, gif
Interfaces: USB 2.0 Slave MSC, USB 2.0 Host MSC, MicroSD slot
Wireless: WiFi b/g
Other: 2 built-in speakers, microphone, G-sensor
Battery runtime: 22.5h music, 6h video
Size: 205x153x12mm (8″x4.2″x0.5″)
Weight: 500gr (17.6oz)
Rockchip RK29xx ARM Cortex-A8 based 10.1″ capacitive Android 2.3 Gingerbread tablet. It may cost something like $199 or $249 at retail, price is to be confirmed by Archos once this product is ready to be released. Release depends approximately on Rockchip being able to mass manufacture and deliver their new RK2918 ARM Cortex-A8 high performance yet affordable processor. Rockchip may not deliver RK29 before after March or so, see my other video specifically about Rockchip: http://armdevices.net/2011/01/07/rockchip-presents-rk2818-and-rk29xx-series-processors-at-ces-2011/
Check back around January 6-9th, I will post extensive video coverage from Archos booth at CES, expect them to display Archos 7 Home Tablet v2, Archos Vision 35/50 250/500GB, Archos 70b eReader and more. Probably they will be proudly showing off the whole Gen8 as it seems only now are they able to ramp up manufacturing to meet more of the demand in the US and worldwide markets. If they could also use the event to showcase finalized Flash, and announce the promise for Gingerbread/Honeycomb firmware updates would be great to reassure the media. I’d find it fun if Archos would also unveil a $199 OMAP4430 ARM Cortex-A9 Powered Chrome OS laptop (they can use the open source Chromium OS for prototype demonstrations) and a $149 OMAP4430 ARM Cortex-A9 Powered Google TV set-top-box project, even if only prototypes or mockups to only be released 3 months later.
The price in Europe seems to be 149 euros, it might be around $179 in the USA, bhphotovideo.com has it for sale at $189. It’s using the new Rockchip RK2818 processor that can run at up to 1ghz but may be limited at 800mhz for heat/battery consideration, it runs Android 2.1 with better features and more hardware/software optimizations, the DSP and graphics are faster to improve video and web browsing. I filmed it here demonstrated by the Rockchip engineers: