Welcome to Archos Shenzhen offices, Sandy Chen is Archos OEM sales director, she introduces the new Archos 7c Home Tablet, an updated Archos 7 Home Tablet with capacitive screen and RK2918 ARM Cortex-A8 performance chip inside.

Archos Technology (Shenzhen) Co Ltd has a big booth in the middle of the Shenzhen Electronics Fair, there is a lot of interest for Archos and Arnova products in the Chinese market and developing countries. They have of course invited me to their Shenzhen offices tomorrow where I will try to film some awesome behind the scenes videos for you showing how Archos makes things happen here in Shenzhen, I’ll try to film at their factories if possible.

Here is a world exclusive video unveiling of the new Arnova 10 entry-level 10.1” Android tablet:

This may become the world’s cheapest ARM Cortex-A8 1Ghz RK2918, 10.1” capacitive Android tablet on the market (I filmed an early pre-production prototype of it with capacitive/rk29 combo at CES here). Until about April, Arnova 10 is released now as a 10.1” resistive ARM9 600Mhz RK2818 tablet. The price remains $199 in the USA, 199€ in Europe (consider all European prices always include ~20% VAT). Look for a slightly different model number once the capacitive/rk29 version starts shipping. They will shift to it as soon as 10.1” capacitive and rk29 components are ready/stable and mass manufactured, the Chinese suppliers are working as fast as they can, this should be in a couple months.

Archos is the second largest tablet maker in France according to GfK sales numbers, having 22% market share, far in front of Samsung with 4%, 67% for iPad. Arnova is a new brand from Archos based in Hong Kong, that uses the design, manufacturing and distribution strengths of ARchos but will remain a separate brand for the cheaper $100-$200 Rockchip based devices (see the press release here). The idea here is to get these excellent valued Rockchip based designs to more people in Europe and the USA. But Arnova is also more extensively going to be promoted for developing countries as people there enjoy cheaper stuff. But people enjoy cheaper stuff everywhere.

Rockchip is doing excellent work optimizing cost in their entry level SoC designs, and are doing stable hardware optimizations with the latest versions of Android that can be adapted for the given ARM architectures that they use. Archos has probably been the top selling Rockchip maker thus far with the Archos 7 Home Tablet massively sold in every major electronics store in the USA and Europe these past 12 months (go check your local Staples, Best Buy, etc.. it’s probably there), and they plan to further extend that kind of reach with their new Arnova branding.

As it stands right now with Rockchip, Eclair is the furthest they can go for ARM9 RK2818 based devices (Donut for their older ARM9 RK2808 without graphics acceleration), and Gingerbread is the furthest they can go with ARM Cortex-A8 RK2918 based devices. But who knows, Google may announce tomorrow Honeycomb support for every popular ARM architecture used in any previously certified or not certified Android tablets out there, even including the cheapest Rockchip designs. I asked some Google people at MWC, including in my interview with Honeycomb designer Matias Duarte, they told me Honeycomb has no minimum hardware requirements, which hopefully also means other than opening Honeycomb source code for all to use, that Google will also allow for Google Marketplace on all devices without requiring stuff like compass/gps/3g, and hopefully Google also plans to dedicate resources to help all SoC platform makers and device maker with getting great and fully hardware optimized new firmwares with Honeycomb and Marketplaces onto all these cheaper devices as well (evt with Holographic UI effects disabled on low hardware specs).

$800 for a Honeycomb tablet is a lot of money for some people. Sure enough, the Dual-core ARM Cortex-A9 Tegra2 Honeycomb experience is awesome, but a lot of people prefer paying 4x less if they can get a decent ARM Cortex-A8 Honeycomb experience, if Google and companies like Arnova just allow consumers to have that choice.

Specs:
Price: $199 in USA, 199€ in Europe (consider all European prices always include ~20% VAT)
Capacity: 4GB (or 8GB) with MicroSD slot
OS: Android 2.1 Eclair (on RK2818), Gingerbread (on RK2918 version available ~April), Honeycomb? (depends on Google/Rockchip)
Display: 10.1″ 1024×600 touch screen (resistive now, capacitive version available ~April) , 16 million colors
Video playback (on current RK2818 model): H264 up to 720p 30fps 5mbitps, Mpeg4 30fps 2.5mbitps, RMVB up to 720p 30fps 2.5mbitps, in these extensions: .avi, .mp4, .mkv, .mov, .flv (RK2918 version available ~April may add 1080p and higher bitrates support)
Audio playback: mp3, wav, ape, ogg, flac
Photo: jpeg, bmp, gif, png
Interfaces: USB 2.0 Slave MSC, USB 2.0 Host MSC, MicroSD slot
Wireless: WiFi b/g
Other: built-in speaker, microphone, G-sensor, front-facing VGA camera
Battery runtime: TBC music, up to 6h video
Size: 272×152.3×13.5mm (10.7″x6″x0.5″)
Weight: 570gr (20.1oz)

As with the Arnova 10, this one also starts resistive/rk2818 for now, and becomes capacitive/rk2918 during the next couple of months, staying at $149 MSRP.

Specs:
Price: $149 in USA, 149€ in Europe (consider all European prices always include ~20% VAT)
Capacity: 4GB with MicroSD slot
OS: Android 2.1 Eclair (on RK2818), Gingerbread (on RK2918 version available ~April), Honeycomb? (depends on Google/Rockchip)
Display: 8″ 800×600 touch screen (resistive now, capacitive version available ~April) , 16 million colors
Video playback (on current RK2818 model): H264 up to 720p 30fps 5mbitps, Mpeg4 30fps 2.5mbitps, RMVB up to 720p 30fps 2.5mbitps, in these extensions: .avi, .mp4, .mkv, .mov, .flv (RK2918 version available ~April may add 1080p and higher bitrates support)
Audio playback: mp3, wav, ape, ogg, flac
Photo: jpeg, bmp, gif
Interfaces: USB 2.0 Slave MSC, USB 2.0 Host MSC, MicroSD slot
Wireless: WiFi b/g
Other: 2 built-in speakers, microphone, G-sensor
Battery runtime: 22.5h music, 6h video
Size: 205x153x12mm (8″x4.2″x0.5″)
Weight: 500gr (17.6oz)

Now it comes for 1 Swiss Franc for users who sign up for 2-year Fixed Telephone and ADSL line with http://sunrise.ch one of the top Swiss carriers, providers of ADSL and fixed telephony.

The subscription plan is 79 swiss francs (= 61€) per month for 15mbit/1mbit ADSL and Fixed line with unlimited calls to Fixed numbers included and also a SIM card for unlimited mobile calls using any mobile phone to other users on the same network. That contract would be for 2 years. Their argument is that ADSL cost and that fixed line costs about the same at competitors or provide actually less bandwidth at that price and here, they offer in the Archos for free.

Expect more and more carriers around the world will approach Archos to provide the Archos Tablets for free when consumers signup new contracts on mobile phone, ADSL or other services. Eventually this may also allow Archos to provide a version with built-in 3G so the carriers can even more easily provide data services directly in the tablet.

At Dixons at the Copenhagen Airport:

Archos 70 Internet Tablet is 1894 kroners (= 254€)

Samsung Galaxy Tab is 5979 kroners (= 802€)

They told me at the store, everyone who goes by wants to buy the Archos 70 Internet Tablet and not the Samsung Tab, and Dixons have a really hard time keeping enough stocks in the store, they are all getting sold out very quickly but they just got a new batch few days ago and have them in stock. This is so much of an impulse purchase at airports, I think airlines make deals with Archos and should sell the Archos in the airplane directly (tax free), pre-loaded with a bunch of movies and a movie subscription plan of some kind, 2 or 3 months would be included as trial, like some kind of international Netflix.

Rockchip RK29xx ARM Cortex-A8 based 10.1″ capacitive Android 2.3 Gingerbread tablet. It may cost something like $199 or $249 at retail, price is to be confirmed by Archos once this product is ready to be released. Release depends approximately on Rockchip being able to mass manufacture and deliver their new RK2918 ARM Cortex-A8 high performance yet affordable processor. Rockchip may not deliver RK29 before after March or so, see my other video specifically about Rockchip: http://armdevices.net/2011/01/07/rockchip-presents-rk2818-and-rk29xx-series-processors-at-ces-2011/

The price in Europe seems to be 149 euros, it might be around $179 in the USA, bhphotovideo.com has it for sale at $189. It’s using the new Rockchip RK2818 processor that can run at up to 1ghz but may be limited at 800mhz for heat/battery consideration, it runs Android 2.1 with better features and more hardware/software optimizations, the DSP and graphics are faster to improve video and web browsing. I filmed it here demonstrated by the Rockchip engineers:

You can discuss this product in the forum: http://forum.archosfans.com/viewtopic.php?f=63&t=44736

Before interviewing me about my interest for Archos devices, EETimes editors Brian Fuller and Patrick Mannion went ahead and opened up the Archos 7 Home Tablet in front of a large audience of about 100 people at the ARM Techcon 2010 exhibitor area theater stage. They talked about the features of some of the processors that are used. You can watch the whole presentation video here.

I have been secretly testing this for the last week (together with cajl of http://jbmm.fr and Thocan of http://archoslounge.net), it works pretty much awesome. Few optimizations and few bug fixes still to be done before Archos can release this cool firmware update.