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Archive for July 20th, 2012

Archos announces $90 Million revenues for 1st half of 2012, here are my expectations for the second half

Posted by Charbax on 20th July 2012

Archos just announced a $90 Million revenue for the first half of the year. It’s decent considering Archos is a 150-employee Tablet company based in France. But it’s only a 3.5% increase of the first half of 2011. The slow growth is mostly due to unstable slowing sales for Archos in the USA (-39% over 2nd quarter 2011). But that is understandable, the US market is very volatile for a small French company to influence in a stable way.

Even as the prices for the Archos 101 G9 Turbo ICS 8GB is at an amazing low $219 it should be a no-brainer for all US consumers to buy that Archos G9 Turbo tablet now if they are looking for the best possible value in 10.1″ 1280×800 ICS (and likely JB soon) tablet.

Anyways, going forward, as I expect Archos can break the $300 Million in yearly revenues, here are some of the expectations that I have for Archos introducing new products in the next 6 months:

1. Archos G10 XS: OMAP4470 1.5Ghz with SGX544 GPU, likely one of the highest memory bandwidth and most powerful GPU on the market at possibly sub-$300 possibly 1920×1200 10.1″ launch price.
- Expect it to be among the thinnest and lightest tablets on the market of the category.
- For sub-$300 it hopefully even includes a super thin Microsoft Surface like Keyboard screen cover. Thus turning Archos G10 XS into the ultimate sub-$300 ARM Powered Laptop also.
- Tripe-booting from Android into Chrome OS and Windows RT would be nice. The hardware should officially allow/enable that.
- It’d be nice to see G10 in 7″ (optimal for jacket pockets) and 5″ (optimal for pants pockets) also.

2. Archos Elements: The initial Carbon is being shown off with a single-core Rockchip RK2918 inside and running a Google Certified Android ICS. I expect the Archos Elements line to be upgraded to Archos Nitrogen (or some other element) with a Dual-core Rockchip RK3066 and running Jelly Bean at launch. How soon for RK3066? I think as soon as next month is a possibility. The retail price for 10.1″ 1280×800 and 9.7″ RK3066 Elements should be sub-$200.
- Archos 7″ Elements should also reach sub-$100 even for a RK3066 Dual-core type. Thus nicely out-competing Google’s Nexus7 at half the price.
- I expect the Archos Elements to also work with the Keyboard screen cover also.

3. Arnova G3 and G4: Here we’re talking about the cheapest usable tablets in the world. All the way down to sub-$50 for a 7″ capacitive tablet using Rockchip RK2906 or Allwinner A13 without a HDMI output.

As I write in this thread in the forum:

I think Archos should venture into making these new products:

- Archos Google TV, compete with all of Vizio Co-Star Google TV, LG Google TV, Samsung Google TV and devices like the Nexus Q, Roku and Apple TV. The genius of Archos would be to hub tablets to the HDTV, but focus on using Google TV software if possible. Or else plain Android but aiming it towards Google TV UI when Google can provide it. $99.

- Archos Chromebook, same OMAP4470 as rest of the range. This one should be simple, but use a 13.3″ screen and full sized keyboard and mousepad as good quality as on the Ultrabooks of the market. Price it $199 and Archos becomes the number 1 most wanted Laptop brand in the world. That easy. Just make sure it runs Chrome OS or Chromium OS, whichever Google can provide for OMAP4470 today. Ingenious would be an empty 2.5″ hard drive slot for optional storage expansion but otherwise 8GB built-in Flash to run the Chrome OS is enough, 2GB RAM maybe.

I’ll add one more:

- Archos or Arnova Game Player. Around 5″ to 7″ Android tablets with gamepad buttons on each side of the screen. Optimally there should be an add-on for all Archos tablets transforming any into game players by adding gamepad buttons as a snap-on to each side of the screen, but alternatively, Archos can also sell some gameplayer devices that have those buttons integrated as core part of the product.

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