This is just some speculation thus far.

Google has partnered with Echostar which is the top American satellite TV provider that controls 19% of Archos shares. Google will sell commercials over DISH Networks 125 satellite channels.

Echostar has plans for IPTV and Video-On-Demand, and it is to be expected that Archos 5th generation series will be marketed by Echostar on the American market, and be made compatible with Echostar’s satellite TV content, as well as IPTV and Video-On-Demand.

Will Google provide targeted advertising in some parts of the Archos Content Portal? Would you like to have the choice to watch video content in the Archos Content Portal either by paying the normal fee or to watch it for free interrupted by some targeted Google Video advertisements? I think that there is a huge potential for the Archos Content Portal getting more free content, as well as providing a whole personalized access to all content, all based around your identity, since you have to register with Archos before being able to access the Archos Content Portal. Personalized Archos Content not only means it will be able to generate personal recommendations to you for more free or pay content to watch or download, but it could also provide you with Google content in the form of advertisements that can provide you with more content of higher value, providing a business model for independent video producers allowing them to improve the value of their productions.

According to Google’s IPTV representative, being able to skip advertisements is a god-send since it let’s Google know which kind of advertisements you wouldn’t mind watching that can pay for the IPTV or Video-On-Demand content that you will want to watch.. And skipping advertisements is possible using the Archos 5G remote control.

How much will Archos be part of Echostar’s IPTV and Video-On-Demand strategy? I think that there is plenty of potential, although Echostar’s DVR 622 set-top-box model, which has been out for a year and a half, does have an Ethernet port and Mpeg4 support already, it is just waiting for Echostar to activate all the IPTV and Video-On-Demand features. But I expect that Internet video access to potentially be compatible with the kind that comes with the Archos 5G series.